Five by Five

Five X Five

‍Role: Creative direction, branding, production

Five X Five is a small travel company started with the belief that whether one spends five hours, five days, or five weeks at a destination, a great travel experience is possible. The goal was to create a brand that was grounded in place and history and one which exuded a sense of quality.

As the brand was about physical place, it was important that it not be tied heavily to the digital world. To that end, I stayed away from high-saturation “digital” tech colors and went with ultramarine as the primary color because of the historical significance and rarity of the lapis lazuli pigment from which it was made.