Five by Five

Five X Five

‍Role: Creative direction, branding, production

Five X Five is a small travel company started to give people the best travel experiences. Whether one spends five hours, five days, or five weeks at a destination, their mission is to create the best customized vacations possible.

As the brand was about physical place, it was important that it not be tied heavily to the digital world. Toward that end, we staid away from high-saturation “digital” tech colors and went with ultramarine because historically the pigment, being rare and hard to access, was a symbol of royalty and refinement.